Providing A New String To iProspect’s Bow

11 April 2018 Andy Allen Leave a comment Case Studies

Here at theWebShed we’ve been fortunate to work with many great clients, of all shapes and sizes. Towards the end of 2017 we were approached by iProspect Manchester to see if the Onsite Optimiser could help them with some potentially tricky CMS systems they work with.

Jon Hogg – the Head of SEO there – got in touch, and we shortly had the tool live on one of their client’s websites. We asked Jon a few questions about why they use the Onsite Optimiser and his team’s experience of using it.

Have a read below of his thoughts…

 

Can you briefly introduce yourself and your role at iProspect?

“I’m Head of SEO at iProspect Manchester, and responsible for the overall SEO strategy and delivery of SEO projects for our clients. We have a team of over 40 people across SEO, editorial, creative and outreach.”

 

What piqued your interest in the Onsite Optimiser, and why did you decide to use it?

“Like any SEO company one of the biggest problems we have is getting changes pushed live to client websites, either because other technical changes end up taking priority or the CMS is limited in a way that doesn’t allow even basic changes to be made.

For about a year Google’s ability to crawl and render Javascript has been a hot topic in the SEO world and our team had been making simple on-page changes via Google Tag Manager for a couple of clients.

This actually worked surprisingly well, but it was very messy and really difficult to scale for more than about 10 pages. It was about this time I saw On-site Optimiser getting a lot of pick up on Twitter, so I set up a demo.”

 

How do you and your team currently use the product? What types of goals or tasks are you using the Onsite Optimiser to accomplish, and what results have you seen?

“It’s often the simplest stuff that can have the most impact, so we’re finding it most useful for changing title tags and canonical tags en-masse for a couple of large ecommerce clients.

We make the edits in Excel and then bulk upload them to the tool so it’s all really easy, and we see really quick wins for these types of changes. For large sites it’s an amazing way to get small incremental wins that add up to a lot.”

 

Would you recommend the Onsite Optimiser to others? If so, who do you think would benefit from using it?

“It’s definitely of benefit to larger agencies that typically don’t have access to make site changes or whose clients have really limited CMS. For them this tool is pretty much a no-brainer as it pretty much pays for itself in the first month if you do your SEO right.”

 

Is there anything about the product you would like to see changed or improved?

“To be brutally honest, I’d probably change the name. Onsite Optimiser sounds quite broad, and doesn’t really do justice to the only easy tool I know of that can bypass months of development queues and avoid us making lengthy business cases.”

 

If you’d like to learn how the Onsite Optimiser can help your website, or your agency (like we did for iProspect) then please email [email protected] or set up a demo here.

We’d also like to say a massive thank you to Jon and the team at iProspect Manchester for being such great customers, advocates and all-round great SEO’s. Thanks for taking the time Jon to answer the above questions for us, and for anyone who wants to find out more you can get in contact with Jon on LinkedIn.

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